Valuation of Intangibles
A multinational group operating in the pharmaceutical industry required VVA Expert Opinion to estimate the value of a portfolio of products (some of which out of market), the corporate brand and its know-how.
In view of a possible transfer to third parties, a multinational group operating in the pharmaceutical industry requested the evaluation of a portfolio comprised by the corporate brand, many products (some of which no longer marketed), and the know-how related to the marketed products. The evaluation also considered a further layer of value attributable to the waiver of the rights to use the corporate brand upon the products not included in the possible transfer.
The parties reached an agreement on the basis of the values reported in the opinion.