Our Story

Be Informed. Be Smart. Be Sure.
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Saturday - Sunday CLOSED

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  • “Today, as in the past, the successful company must hold onto the reins of its own present, so that it can unbridle the imaginative and creative thinking, and create the future.”

    Enrico Valdani

  • Change and transformation, are no longer phases in the life of a company. They are the life itself. Winning organisations have to move from comforting idea of adapting to the market, to the audacious concept of recreating themselves everyday”

    Salvio Vicari

The Group

VVA was incorporated in 1992 with the ambition of becoming the Italian reference in helping organisations and companies to sail successfully through market storms, with passion, competence, creativity and ethics.


Since then, VVA attempted to convey to its client the idea that the market, whatever the moment, is neither suffering a set of constraints nor surviving in a hostile environment, it is a vast sea of opportunities to explore, understand, exploit and be successful in every day.


This desire to read market changes and offer clients a growth perspective, is the fil rouge of the different activities currently run by VVA Group.


VVA has applied Enrico Valdani’s approach: manage the present to design the future. It consolidated its roots, represented by Managerial Consulting (VVA Business Consulting) and Market Research (VVA Market Research); it has developed sideways market-driven Value Measurement (VVA Expert Opinion); it has built a bridge to a future of opening up to the world and driving in the Digital Innovation.


After more than 25 years, thus, VVA is today an independent consulting group, 100% owned by its operative partners, with a office Milan and about 100 professionals from more than 20 countries.