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Andrea Capoccia

Andrea graduated in Business Administration at the Bocconi University of Milan.

 

Coming from a twenty-year old professional background in market research where he played multiple roles, he has garnered extensive cross-disciplinary expertise. He developed his skills from collaborating with several Italian market research agencies before joining VVA Market Research as Senior Quantitative Researcher in February 2014.

 

He participated in several ad hoc projects ranging from business to business, fast moving consumer goods, publishing, pharma and banking/insurance. His core research areas range from Brand Image and mapping of Value Elements, Customer Profiling, scenario analysis and competitive positioning, Customer Experience, Idea generation projects and development of new products.

 

Keen on travelling, he loves running