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Our approach to defining the correct prices for products/services to launch, consolidate or re-launch, is based on an in-depth analysis of competitors’ price and cost system, of the mark-up structure at the different stages of the supply chain, and of the value expected by the customers.


We reach this goal by answering the questions below, supporting the client until all the activities foreseen by the pricing strategy, both domestically and internationally, have been completed. 

  • To what extent is the price representative of the value perceived by current and potential customers?
  • With which price mix and revenue streams could we be competitive and gain market share?
  • How relevant are promotions, discounts and other price actions?
  • What is the price sensitivity of current and potential customer and consumer targets?
  • What kind of promotions do we need to put in place?
  • How to differentiate prices according to channels (digital and otherwise), geographical areas, bureaucratic or legislative constraints, cost system, market inefficiencies, at domestic and international level?