Product & Service Innovation
We support our clients throughout the innovation process – from identifying new insights to carrying out feasibility studies and testing new product and service concepts – and along the marketing mix optimisation path.
- Innovation Funnel Management
Innovative research methods and tools (innovation lab/co-creation) which, based on the exploration of insights and consumer needs, lead to the generation of ideas for developing new products and services, while identifying those with the strongest potential and measuring their concept and product acceptance.
- Marketing Mix System Management
Integrated research tools for optimising the potential of every component underlying a product or service marketing mix: pricing test, packaging test, name test, taste test, sniff test, turf analysis-aided extension line studies, mix optimisation based on conjoint analysis.