Professor Valdani is – together with Prof. Vicari - Founder of VVA.
His academic career has always been accompanied by Consultancy Activities, focused in particular on Strategic Marketing and Customer Equity Management.
Today is Senior Professor at L. Bocconi University in Milan and Director of CERMES (Research Centre on Marketing and Services).
After graduating in Business Economics at University L. Bocconi, he completed his studies at the Graduate School of Business Administration at Harvard University and he has been Visiting Student at the University of Southern California, USA.
He is the author of Researches and Publications relating to competitive strategies, the costumer-oriented business, service management and the development of Market Driving, which is the skill typical in Proactive Company.
A person with great passions, he believes that these depending on changing of season of life:
Yesterday was the passion for high-sea sailing, adventurous and challenging; today is instead for gardening, the magic of life. When you plant something, it will never stop growing. And then–as Cicero said – “if you own a library and a garden, you have everything you need”.