Our market assessments define, characterise and segment the potential markets for the products and services of our clients.

To help our clients better understand their target markets, we assess the value chain serving them, identifying both key players and main decision makers.  We also look in depth at the relevant market, technical and political trends, to pre-empt how these will contribute to the evolution of the markets over time.

Within this framework, supply and demand are the two pillars underlying each market assessment.

• We assess supply, by identifying key competitors, their past, current and expected performance and sales, their market shares and capabilities, as well as their size and profitability. We have access to premium market and financial sources and databases, complemented by vertical expertise and access to a wide network of market experts in different sectors, including space, telecommunications, tourism, transport and automotive, food and energy, among others.
• We analyse demand through a variety of quantitative and qualitative research tools, to determine interest in the market overall, specific segments, products or services, as well as price elasticity and willingness to pay.

In our assignments, we typically build upon the market data and information we have gathered to determine and quantify the potential of products and services, as well as their estimated uptake and revenue generation. Our market models usually include different scenarios, for example, pessimistic, realistic and optimistic, based on the main elements of uncertainty at product/service, market, industry and wider level, their impact and likelihood.