Alessandra joined the VVA Business Consulting team in 2019.
After graduating in Economics at Bocconi University in Milan, she gained 20 years’ experience in Marketing and working in sales departments of companies in various sectors. Wide-ranging consumer products and multinational companies have characterized this first period of Alessandra’s professional career: from value-added services in Business Information (Nielsen) to FMCG Food (Kraft-Jacobs Suchard) to FMCG Non-food (BIC) markets.
After 13 years at BIC, Alessandra started working in Consultancy, assisting medium-sized Italian companies in the development and implementation of marketing plans, the creation of new products and commercial strategies aimed at for retail channels.
The dynamics of people’s behaviour and social human organisation have always fascinated her, and her great curiosity for emerging phenomena and cultural diversity have been the reason why she loves travelling, which she does whenever she can. She is also a big movie fan, and dreams of never missing a Venice Festival or the Oscar Academy Awards Ceremony. She is married and has two daughters.