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Carolina Gerenzani

Partner and CEO of VVA Market Research, Carolina joined the team in November 2015.

 

After graduating in statistics, Carolina worked for over 25 years at leading international market research agencies. During the years, while playing various managerial and coordination roles, she successfully set up and developed business units.

 

She has gained extensive experience in various fields and market sectors, collaborating with Italian and international companies. Her key areas of work have been: Customer Experience and Stakeholder Management, Brand Equity and Innovation of products and services.

 

She shared her knowledge and experience in Customer Experience Management at conferences and seminars. At the same time, she nourished and developed her passion for data analysis and applied statistics.

 

Carolina is a fellow history of art lover.