European public policy – Marketing strategy

Transportation is an enabling factor for the growth of industries and companies and the creation of employment. Thus, correct strategic actions on transportation sustain European competitiveness. For this reason, these actions represent a priority within the European public policy. Key objectives include:

  • Increasing the mobility of people and goods, removing existing barriers and sustaining economic growth and employment:
  • Reducing the energy dependency and the carbon emissions;

Companies operating in the transportation sector are often targeted by new rules mandated by the European public policy, which may pose obligations and administrative burdens to specific players in order to achieve more comprehensive objectives. Concurrently, companies must face the effects of the economic and financial downturn. In this framework, Intelligent Transport Systems (ITS), i.e. the applications of ITS technologies to vehicles and transport infrastructures, represent an opportunity to improve operating efficiency, as well as to reshape marketing strategies.

VVA retains a significant experience in the transportation sector, thanks to several economic and market studies for public entities and business consulting services for companies, which are often focused on the creation or the reshaping of marketing strategies.

The Regulatory Economics practice area has developed tailor-made methodologies to support:

  • The realization of studies on industries and markets within the transportation sector;
  • European public policy impact assessments on companies, markets and users' rights in the transportation sector;
  • The quantification of costs and benefits of these policies, with a particular focus on the effects of the uptake of ITS technologies;
  • Stakeholders’ consultations and assessment of their expectations.

The Business Consulting practice area has performed numerous projects with a specific focus on the logistics industry, public transport and the application of ITS technologies, thus developing specific competence in the:

  • Economic evaluation of new services enabled by the introduction of ITS technologies;
  • Creation of marketing strategies and reshaping of the value proposition;
  • Formulation of pricing schemes and policies;
  • Definition of strategic and business plans.