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The European Commission has published a VVA Group study (with LE, Ipsos, ConPolicy and Trinomics) on consumer engagement with the Circular Economy. While consumers are willing to engage this is not followed through in practice due to a lack of information and under-developed markets.


The study uses a behavioural experiment to find significant potential to close the gap between attitudes and behaviour and it makes recommendations about what and how relevant information can be provided in the most effective manner.


Please contact Lucas Porsch for further details on VVA’s work for this study.

See the full study here.