The measurement of the value of companies and intangibles has always been a key issue for entrepreneurs, managers and economists. The relevance of the topic has intensified due to the increasing importance of intangibles as sources of competitive advantage, and hence profit.

The complexity of the topic, coupled with the need for reliable measures, require control of multiple economic disciplines: accounting, finance, organisation, strategy and marketing. Valuation is not about a formula; rather, it is a process aimed at a contemplated judgment, supported through the application of state-of-the-art economic models, tailored to the company and sector specificities, thanks to the deep knowledge of markets and business dynamics that characterises VVA Expert Opinion.