Publications & Paper

Our experts frequently publish their views and insights on a broad range of topics. Presented below are links to our latest thinking.

GNSS in Agriculture

The GNSS Consulting team is proud to announce the finalization of its market analysis on GNSS in Agriculture. Technologies based on Global Navigation Satellite Systems (GNSS) use satellites to pinpoint the geographic location of a user’s receiver anywhere in the world. Increasingly, these technologies are being used and adopted across several industries and employed for different applications. Precision agriculture deals with the adoption of GNSS solutions as a way to improve the efficiency of farming operations. GNSS in agriculture can be used with different purposes and scopes according to the activity being performed and to the need of the farmer. In each of these activities, GNSS solutions represent a way to improve the efficiency of farming operations. Four different geographical areas have been taken into consideration in this report: European Union, North America, Australia and Brazil.

Author:

“Space” Team of VVA Consulting Services

Category:

Business Consulting, Space

Strategie competitive. Giochi di movimento, imitazione, posizione

If the market leader wants to remain so, must ensure that everything changes. And if the followers wants to become a leader, you must ensure that everything changes. Part from this challenge, inspired by the famous thought of the Leopard, the original strategic perspective presented by the authors. The premise reminds the circularity of our destiny that, in the competition, resulting in the succession dynamics of motion, imitation and location games. Within this effective scheme of interpretation, the book suggests the formulation of many offensive and defensive strategies. The real competitive ability of the company lies not only in the knowledge of the strategy, as in understanding the evolutionary context in which it moves and in which Orthodox and non-Orthodox actions can take shape. In this perspective, the text offers to everyone, managers and scholars, valid criteria for identifying win-win solutions in the market to manage today and to plan for tomorrow

Author:

Enrico Valdani, founder and partner of Valdani Vicari & Associati; Alessandro Arbore

Category:

Business Consulting

Product Innovation and market creation

Innovation plays an important role for winning and sustaining the competitive advantage, but few companies have adequately developed their ability to identify, create and exploit opportunities in order to innovate in a systematic way. The text provides an integrated framework and a set of appropriate tools to configure and manage effectively the strategies, processes and organizational structures essential to innovate

Author:

Salvatore Vicari, founder and partner of Valdani Vicari & Associati; Paola Cillo, Debora Raccagni

Category:

Business consulting – Studi economici e di mercato

Marketing Strategico. Volume 1, 2 e 3

Nell'economia attuale, per definire manovre competitive di successo, il top management deve sviluppare solide e innovative capacità di marketing strategico per tracciare la rotta e raggiungere nuovi mercati, sviluppare quelli esistenti, soddisfare i clienti e battere i concorrenti. Il volume fornisce la strumentazione per comprendere approfonditamente l'ambiente concorrenziale. Gli autori partono da dimensioni più ampie di analisi l'ambiente, la convergenza tra settori e imprese, la concorrenza allargata - a dimensioni più ristrette - l'analisi di settore, dei concorrenti, la competitive intelligence - per giungere alla scelta critica di marketing strategico relativa alla definizione del business. Gli autori nel secondo volume analizzano le principali scelte di marketing strategico e lo sviluppo delle manovre concorrenziali. In particolare affrontano il tema della segmentazione, quello della value proposition e del suo posizionamento strategico sul mercato. Infine, nel terzo volume propongono un approccio originale di lettura del sistema delle marketing metrics. Il modello offre una prospettiva "reverse", partendo dalle metriche di risultato finale (ROMI, quota di mercato, vendite, profitto) per risalire alla costruzione di un dashboard sistematico delle metriche di marketing. In the current economy, to define success competitive measures, top management must develop solid strategic and innovative marketing skills to trace the route and reach new markets, develop existing ones, satisfy customers and beat competitors. The volume gives all the tools to deepen understand the competitive environment. The authors start from larger dimensions analysis: the environment, the convergence of industries and businesses, the enlarged competition- to narrower: - the analysis of the industry, competitors, competitive intelligence - to reach the critical choice of strategic marketing concerning the definition of the business. The authors in the second volume analize the main strategic marketing choices and the development of competitive actions. Specifically, they address the issue of segmentation, the value proposition one and the strategic positioning on the market. Finally, in the third volume they propose an original approach to reading the system of marketing metrics. The model offers a "reverse" perspective, starting from the final resultsW metrics (ROMI, market share, sales, profit) to trace the construction of a dashboard of marketing metrics.

Author:

Enrico Valdani, founder and partner of Valdani Vicari & Associati; Fabio Ancarani

Category:

Business Consulting

“La value chain” per la determinazione del capitale intangibile

In this paper the authors address the problem of determining the useful life with reference to the "intangible relationship" or "trust" and in particular to the customer relationship

Author:

Salvio Vicari, Fondatore e Partner di VVA, Giandomenico Petronella, Associate Partner di VVA

Category:

Valutazione dell’azienda e degli intangibili

Tecnologia, Innovazione, Operations

The first part of the book addresses issues of technology's role in the economic system, focusing particularly on the evolutionary dynamics of portfolio management skills and main organizational methods for the acquisition and management. The second part deals with issues relating to innovation and innovation management, with reference to the appearance of innovative strategies, sources of innovation, methods of management and organization of new products. Finally, the third part examines the operations and operation management, as part of the production of both goods and services, especially with regard to the issue of supply management, production, and finally of logistics distribution.

Author:

Salvatore Vicari, founder and partner of Valdani Vicari & Associati; Alberto Grando, Gianmario Verona

Category:

Business Consulting

Un posto in CdA. Costruire valore attraverso la diversità di genere

What are the “qualifiying” skills of member of a board of directors, the mechanisms of recruiting and elements that increase the probabilities for an individual to sit in a CDA? What is the contribution of women's participation in board of directors? The book offers a reflection on the role of expertise in the mechanisms that govern the composition of corporate governance systems and highlights how poor representation of women is not always just a matter of discrimination desired, but also the exclusion of skill systems encoded. The aim is to push the managerial community in various ways involved in the CDA of enterprises and institutions, to shift the focus in the recruiting of board members from the people who "matter" to people who have a profile of skills used to improve the effectiveness of the same board in relation to the market, sector, stage of the life cycle of the enterprise, strategic objectives, available resources

Author:

Monica Pesce, Associate Partner of Valdani Vicari & Associati

Category:

Business Consulting

“Questione di misura”

The article explains the importance of a detailed reconstruction of the path "experiential" of the company’s customer in the three phases of pre - during - and after purchase

Author:

Vittorio Costella, Partner and Managing Director Ricerche Valdani Vicari

Category:

Market Research, Business Consulting