Points of View

The constant relationship with companies, institutions and the academic world allows us to have a privileged point of view on the dynamics concerning economy, companies and sectors. Through this section we would like to share with you our thoughts, offering you insights on specific issues.

Storytelling: abandon slides and learn to tell stories

If you want to convince someone, if you want to propose an idea or a project, if you want to motivate someone to change: learning how to tell stories can help you to arouse emotions and incite to action. What we can learn from storytelling.

Posted By:

Mario Bagliani

Date:

Nov 06 2013

Facebook Marketing: everyone talks about it but few do anything. The experience of an Italian company, recently mentioned by Facebook as one of the best Italian cases of success

Social media are high-potential tools, able to increase brand awareness, affect brand perception, support promotional campaigns and, above all, keep Customers daily engaged with the company and its brand. However, this high potential is still largely untapped, mainly due to the lack of familiarity of many companies and media agencies with this medium.

Posted By:

Mario Bagliani

Date:

May 20 2013

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