Points of View

The constant relationship with companies, institutions and the academic world allows us to have a privileged point of view on the dynamics concerning economy, companies and sectors. Through this section we would like to share with you our thoughts, offering you insights on specific issues.

Why is the customer neglected?

Businesses find it difficult to acknowledge the crucial role played by customers when they do not endorse the simple truth the following statement brings with it: “customers are where the money comes from. “Why is the customer neglected?” is the first of a number of contributions that I shall be glad to share with you from time to time in relation to the key role played by customers.

Posted By:

Enrico Valdani


Jul 06 2009