Points of View

The constant relationship with companies, institutions and the academic world allows us to have a privileged point of view on the dynamics concerning economy, companies and sectors. Through this section we would like to share with you our thoughts, offering you insights on specific issues.

Blue Ocean Strategy and service innovation, an interview with the Marketing Manager of Schindler Italia

When markets are hyper-competitive, companies need new ideas and new approaches to generate them. We asked Schindler, a leader in the production and maintenance of elevators and escalators, what kind of contributions can provide the Blue Ocean Strategy approach to innovation. Indeed, Schindler’s Italian division experimented this method, with the support of Valdani Vicari & Associati.

Posted By:

Mario Bagliani

Date:

Jun 13 2012

Loyalty programs, in between crisis and digital future

Traditional Loyalty Programs, based on points collections and rewards catalogs, have lost their appeal in a lot of industries, but future models are not yet clear and accessible. Many companies have closed their programs and are seeking to better understand loyalty drivers in the 2.0 age.

Posted By:

Mario Bagliani

Date:

Jun 13 2012