Feb 12

GNSS: which are the opportunities of georeferencing for your business?

VVA Consulting has been working since many years for entities such as the European Commission. We provide support in studying the market needs and in defining the strategy to maximize the impact of the technology on the economic system of Member States.

GNSS Systems (Global Navigation Satellite Systems) offer an increasingly important information to companies and private users: the position. While the most important economies in the world compete for technological supremacy, as well as to achieve independency from US Government choices on GPS, companies explore different combinations of technology and services, trying to understand which ones will be able to provide added value to Customers or to internal processes.  

Nations have clearly understood the strategic value of satellite-based positioning systems, and are working on the development of their own infrastructures. United States continue to enhance GPS, Russia is currently completing the satellite constellation of the GLONASS system and China is developing its own GNSS, called BeiDou. Finally, India and Japan are working on local systems that will be compatible with global satellite infrastructures. In this scenario, Europe is playing a key role by heavily investing on the Galileo system, which is expected to become the world leading infrastructure for civilian applications. Furthermore, the satellite system called EGNOS is active in Europe since three years. This system improves the accuracy and the reliability of GPS positioning. The objective of Europe is to have Galileo running by 2016, and to achieve full operational power by 2020, with about 28 satellites in orbit.

The diffusion of new GNSS systems will progressively make the positioning information more precise, more reliable and cheaper. Future scenarios forecasted and quantified by VVA Consulting for the European Commission are significant in terms of numbers. As an example, a new generation of farmers will be able to improve the efficiency of agricultural activities. Thanks to the position, they will be able to match the behaviour of the machine with the crop’s characteristics, or to install a real autopilot on their tractors, capable of optimizing timing and consumption. Moreover, the mobility and logistics industries will not only be more efficient: they will also offer new high-added-value services, such as the full traceability of dangerous goods. 

Both sectors and individual companies will be able to combine the positioning information and broadband data connection with other technologies and solutions, in order to create new services and new value propositions. These combinations of services, technologies and infrastructures have already gave birth to applications such as satellite-based road user charging, pay-per-use insurance based on GNSS on-board units, fleet management systems and also to intelligent shoes to retrieve civil defence team members in harsh environment. The positioning challenge is open for every industry and every company.

VVA projects on GNSS

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