The Experts

Our team consists of approximately 40 consultants spread across our offices in London and Milan and includes PhDs, professors from Bocconi University and from the London School of Economics. Our staff are multi-disciplinary and multi-national. We continually invest in training and research to help us extend our areas of expertise. We have privileged relationships with a vast network of partners and academic institutions from across Europe and beyond. We regularly work with external experts to draw in specific expertise and to ensure that we maintain the highest quality standards. In particular, a Transfer Pricing expert team was set up in 2010 relying on VVA’s Transfer Pricing practice economists, tax consultants from Bonelli Erede Pappalardo (BEP) and one of the foremost Italian law firms and Graziano Gallo, Chartered Accountant who has occupied prominent executive posts in the Italian Financial Administration (among which first head of the International Ruling Bureau).
The profiles of our senior team read below

Partner

Enrico Valdani

Enrico Valdani

VVA Founder and Partner, he always combined his university career with his job as consultant, focusing in particular on strategic marketing and customer equity management. Full Professor of Economics and Management at Università L. Bocconi, he also teaches Strategic Marketing in the Graduate School and Marketing in the Undergraduate School. In the same university, he is Head of the Marketing Department and chairman of CERMES, Marketing and Services Research Center.
After graduating in Business Economics at Università L. Bocconi, he furthered his studies at Harvard University Graduate School of Business Administration and he was Visiting Scholar at the University of Southern California, USA. He authored numerous publications relating to competitive strategies, customer centrality, service management and development of market driving skills characterizing the proactive business.

Salvio Vicari

Salvio Vicari

VVA Founder and Partner, he always combined his university career with his job as consultant, focusing in particular on innovation, strategic marketing, and assessment of intangibles. Dr Vicari is a full Professor of Economics and Business Administration and Head of the Management Department of Università L. Bocconi.
He was pro-rector at Università L. Bocconi. He authored numerous books and articles in Italy and abroad. After graduating in Business Economics at Università L. Bocconi in Milan, he got the I.T.P. (International Teaching Programme) Diploma at the London Business School and was Visiting Scholar at the Wharton School of Business in Pennsylvania, USA. He is also member of several scientific and publishing Committees. He has carried out an intense professional activity over the past twenty years, by supporting many national and multinational companies in various sectors. He has also developed a long experience in several BODs of listed and unlisted companies.

Thomas Colombo

Thomas Colombo

VVA Partner, he has worked within the company since 2000. He provided strategic and marketing advice to leading National and International groups in several sectors, focusing in particular on the pharmaceutical industry. He has developed distinctive skills in drawing up economic studies and expert advice, both in the Litigation area and, above all, in the Transfer Pricing area. He is also teacher of the Advanced Transfer Pricing course for the LLM in International Taxation of Leiden University (Netherlands).

Vittorio Costella

Vittorio Costella

Vittorio Costella is a founding partner and President of VVA Market Research, a Market Research Institute, since 16 years. He has supported a significant number of companies operating in a variety of industries and developed distinctive skills in the Fast Moving Consumer Goods market. He boasts a twenty-year prior experience in advertising, where he was a member of the Board of Directors of a major international communication group for twelve years. He holds a degree in Business Management, specializing in “Marketing”, obtained at the “Luigi Bocconi” Business University of Milan.

Rossana Capelloni

Rossana Capelloni

Rossana Capelloni is partner and Managing Director of VVA Market Research, a Market Research Organization from Valdani Vicari &Associati Group.
She has worked in market research for 20 years. In VVA Market Research she is in charge of trade development, designing and coordinating qualitative and quantitative research projects applied to Marketing. She has developed outstanding expertise in Customer Experience, Brand Equity, Monitor Digital Communication and Product Innovation projects.

Carolina Gerenzani

Carolina Gerenzani

She is Partner and  CEO of VVA Market Research since November 2015.
Formerly she spent  more than 25 years in International Market Research Institute in charge of the set_up and development of Business Unit playing coordinating and management  role at a senior level.
She has built up a wealth of experience in various market areas, working in partnership with Italian and International Companies especially in Retail & Shopper, Customer Experience e  Stakeholder Management, Brand equity and Innovation projects.
In the meantime she has kept and developed her natural passion for data analysis and applied statistic and carried out speech and workshop on Customer Experience matters.

Associate Partner

Pierre Hausemer

Pierre Hausemer

VVA Associate Partner and Managing Director of VVA-Europe, a VVA Group company specialized in consultancy services relating to European Public Policy. VVA-Europe supports public and private clients in designing, assessing and responding to European policy and regulations. Dr Hausemer has developed specific expertise in studies on economics, market and regulatory economics by working on projects set up by important national and international institutions, such as the European Commission, national governments and trade associations.

Monica Pesce

Monica Pesce

VVA Associate Partner, she has worked within the company since 2000. She has developed outstanding expertise in strategic plans and business plans, analysis and resetting of business processes and design of organization structures, in particular in food and fashion sectors. She has carried out Business Due Diligence for several important Private Equity funds. She has also performed economics studies for the European Commission and the European GNSS Agency

Giandomenico Petronella

Giandomenico Petronella

VVA Associate Partner, he has worked within the company since 1999. He has developed outstanding expertise in assessment of businesses and intangibles, in national and international legal disputes and in Transfer Pricing for Italian and foreign multinationals. He works as a teacher in the Advanced Transfer Pricing course for the LLM in International Taxation of the Leiden University (Netherlands).

Gianluigi Contin

Gianluigi Contin

VVA Associate Partner. He is graduate in Business and Economics at Università Bocconi.  During his professional career he moved from consulting roles, managerial and entrepreneurial positions. Initially he worked for twelve years as a management consultant with important Italian and multinational consulting firms on Total Quality Management and Marketing, focusing on the development of organizations and business in international markets. Meanwhile he has been lecturer at the Business School of the Bocconi University for five years. As a consultant he has been working in Europe and the United States for corporate such as: Volkswagen USA, John Deere, Pharmacia and Upjohn, Roche, Illy Coffee, TIM, FIAT Group, Reckitt, Pirelli, IBM. Subsequently he moved to managerial responsibilities as General Manager of one of the most important companies in the Italian catering and restaurant industry,  CIR FOOD, managing over 400 million in revenue, 8.000 employees, 500 facilities in 6 countries around the world. He led projects for launching more than 150 stores and restaurants in Italy, USA, China, England, Vietnam, Bulgaria, Bahrain, Croatia, Spain, Greece, Germany, Turkey, Belgium