Events & Media

Our Experts are often invited as speaker in national and international conferences. In this section we publish the paper presented at conferences, as well as interviews and a selected list of upcoming events, organized by VVA and by prestigious national and international institutions.

In particular, VVA is supporting member and partner of Centro Studi Grande Milano

Jan 13

Questione di misura

The article explains the importance of a detailed reconstruction of the path "experiential" of the company’s customer in the three phases of pre - during - and after purchase