Oct 14

The economic impact of modern retail on choice and innovation in the EU food sector

VVA has recently completed a study for DG COMPETITION of the European Commission on “the economic impact of modern retail on choice and  innovation in the EU food sector”. The study answers questions such as 

 

  • What does the modern retail landscape look like in Europe?
  • How much choice and how much product innovation are there and how have they evolved over time in each country?
  • Does retail concentration affect product innovation in the food supply chain? 
  • What is the impact of retail concentration on consumer choice? 
  • Do the relationships between suppliers and retailers affect product innovation and consumer choice?
  • What is the impact of retailer private labels? 
  • What are the drivers and obstacles to product innovation in the food & drinks sector?

 

The results of the study were presented during a conference held in Brussels on the 2nd of October 2014. The conference was attended by several 100 stakeholders in the EU food, beverage and retail sectors from across the European Union. The presentation slides are here and the case study report focussed on specific products can be found here. Please do not hesitate to contact Pierre Hausemer (p.hausemer@vva.it) with any questions you may have about this study.

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