Category management and new shelf lay out

Assessment of new shelf lay out impact on shopping behaviour and on sales of printer supplies of a well-known information technology Corporation.

Competence Area:

Market Research

Industry:

Telecommunications

New institutional advertising campaign development

Assessment of the potential of a new institutional advertising of a well-known and international beer brand, by a qualitative reserarch methodology including psyco-semiotic analysis.  

Competence Area:

Market Research

Industry:

Food & Beverage

Brand & Customer Experience

Development of a survey model for Brand and Customer Experience by the current and potential market to support an Insurance Company to pinpoint opportunities for enhancing the expertise gained against each activity of the client’s value chain.

Competence Area:

Market Research

Industry:

Finance

Brand Positioning

Positioning analysis of a high level dress shirt brand in order to define a new communication strategy

Competence Area:

Market Research

Industry:

Fashion

WEB CUSTOMER SATISFACTION

The research was aimed to analyze the level of Customer Satisfaction for a large retailer, with respect to both the whole offered customer experience, and to specific departments and aspects of the service.

Competence Area:

Market Research

Industry:

Retail

Web Reputation Monitor

Continuing monitor of an Insurance Company and its competitors web reputation in the car insurance market through the analysis of discussions on Italian Social Media (blog, forum, newsgroup, social network…).

Competence Area:

Market Research

Industry:

Finance