Strategic plan

VVA supported the client company in defining: strategic plan guidelines, key strengths to leverage in order to fulfil the pinpointed objectives,  market opportunities  and threats, target positioning in terms of destination countries, clients and channels, market scenarios in the mid-long term

Competence Area:

Business Consulting

Industry:

Finance

City vision and strategic positioning

Many factors, in the past considered fundamental for the town development and growth,  are now necessary, but not anymore sufficient, given the global competition among territories. Therefore, VVA analized, on behalf of one of the major Town councils in Italy, the most interesting business models among the main European cities and mapped the territory key assets. On the base of these elements, VVA defined a vision on the feasible business model for the city, pinpointed the growth drivers and key sectors for the city future development.

Competence Area:

Business Consulting

Industry:

Public Sector

Business process reengineering

To improve operating efficiency and co-ordination across the divisions of the Sales Management based on tailored process improvement actions.

Competence Area:

Business Consulting

Industry:

Telecommunications

Go to market Italia

VVA consulting supported the client company with a detailed analysis of the sector dynamics (market trends and competitive environment) in order to define marketing and sales strategic guidelines necessary to achieve the desired positioning within the Italian consumer credit market.

Competence Area:

Business Consulting

Industry:

Finance

Development Plan in retail distribution

An internal assessment concerning the company’s historical performances with each of the large retailers (sales productivity and quality)...

Competence Area:

Business Consulting

Industry:

Telecommunications

Damage Evaluation in the pharmaceutical industry

The period immediately preceding the termination of distribution agreements between manufacturers and distributors, usually long-term lasting, represents a critical moment in the relationships between the parts, especially considering the possible renewal. During these phases the risk of litigation increases and often leads to damage refund claims due to contractual infringements.

Competence Area:

Litigation and damage estimation

Industry:

Pharma & Health Care

Transfer Pricing study

Intercompany transfer pricing theme gained over the last decade a growing interest in the international economic environment due to organizational / managerial reasons, in brief related to models of recognition and evaluation of the performances among companies of the same multinational enterprises (MNEs), and, from the other side, to the governance of the delicate relationships that MNEs hold with the various Tax Authorities of the countries in which they operate.

Within the present Case History, VVA applied its-own  methodology in the field of transfer pricing ...

Competence Area:

Transfer Pricing

Industry:

Telecommunications

Purchase price allocation

The International Accounting Standards (IAS/IFRS) has introduced a series of evaluation and accounting criteria to be respected by the enterprises for the allocation of the purchase price among different assets and liabilities in case of business combinations ...

Competence Area:

Business & Intagibles evaluation

Industry:

Fashion

Category management and new shelf lay out

Assessment of new shelf lay out impact on shopping behaviour and on sales of printer supplies of a well-known information technology Corporation.

Competence Area:

Market Research

Industry:

Telecommunications

New institutional advertising campaign development

Assessment of the potential of a new institutional advertising of a well-known and international beer brand, by a qualitative reserarch methodology including psyco-semiotic analysis.  

Competence Area:

Market Research

Industry:

Food & Beverage

Brand & Customer Experience

Development of a survey model for Brand and Customer Experience by the current and potential market to support an Insurance Company to pinpoint opportunities for enhancing the expertise gained against each activity of the client’s value chain.

Competence Area:

Market Research

Industry:

Finance

Launch and positioning of a new drug

Evaluation of the potential market entry volume, of the positioning and of the communication strategy for the launch of a new drug formulation for the treatment of asthma and chronic bronchitis.

Competence Area:

Business Consulting

Industry:

Pharma & Health Care

Sustainability report

VVA has supported the client in the drafting of the Sustainability Report as an innovative tool for the communication to the stakeholders of its own actions and their connected impacts, both in their qualitative and quantitative dimensions. For this purpose, a consolidated methodology has been applied and the whole organization has been involved in the analysis of the activities.

Competence Area:

Business Consulting

Industry:

Associations

Improvement of territory attractiveness for young tourists, students and professionals

One of the most important growth drivers for the territory, and in particular for the metropolitan areas, is the capacity to attract and retain the best young people. Major towns compete developping strategic positioning, focused on the kind of young people they want to attract and the most interesting origin countries.

Competence Area:

Business Consulting

Industry:

Public Sector

Re-defining the Corporateā€™s Mission

The extension of the client’s offer range, aimed at contrasting the pressure from the competitors, had caused the brand identity to become somewhat blurred

Competence Area:

Business Consulting

Industry:

Fashion

Marketing plan elaboration

VV A has supported the client in the definition of the marketing plan. Once the mission and the strategic goals for the 2010-2012 period had been shared, the marketing mix strategy and the related budget have been set up. 

Competence Area:

Business Consulting

Industry:

Food & Beverage

Brand Positioning

Positioning analysis of a high level dress shirt brand in order to define a new communication strategy

Competence Area:

Market Research

Industry:

Fashion

Customer database development

The VVA team (Consulting – Market Research) designed a tool to support the management of the client Company in the development of the commercial strategy

Competence Area:

Business Consulting

Industry:

Fashion

Marketing5: Five years of Marketing and Tourism for the city of Milan

Marketing5: At a time of global crisis, territories have a powerful lever to consolidate its position and adopt successful strategies to compete well in the competitive world: the Brand. The cities and areas with good design skills then feel increasingly the need to define a forward-looking future, to better target and aggregate energies, critical success factors and planning and communication processes. Milan, in this sense, pioneered and VVA has helped in defining the City strategies and Branding policies.

Competence Area:

Business Consulting

Industry:

Public Sector

Analysis and development of in-store Customer Experience

VVA supported the Italian leader in the distribution of appliances, consumer electronics and IT products in the analysis of its Customer in store-experience. VVA developed the project, using its own methodology based on in store-ethnographic researches and aimed to understand the success factors and the critical ones, as well as to redesign individual touch points and the entire Customer experience.

Competence Area:

Business Consulting

Industry:

Retail

WEB CUSTOMER SATISFACTION

The research was aimed to analyze the level of Customer Satisfaction for a large retailer, with respect to both the whole offered customer experience, and to specific departments and aspects of the service.

Competence Area:

Market Research

Industry:

Retail

Marketing and strategic support in the development of an innovative EGNOS Software Development Kit

VVA supported the European Commission in the development of a Software Development Kit (SDK) enabling application developers to take advantage of EGNOS (the European Geostationary Navigation Overlay Service). The VVA team performed a market survey to investigate the technical framework and the key needs of application developers, supported the software development activities and launched an awareness campaign to promote both EGNOS and the EGNOS SDK.

Competence Area:

Business Consulting

Industry:

Space

Telecommunications

Economic appraisal for a producer of an oncologic drug

Development of an economic appraisal aimed at estimating the alleged damage suffered by a producer of an oncologic drug, because of the breach of the distributorship agreement by the Italian distributor of such drug

Competence Area:

Litigation and damage estimation

Industry:

Pharma & Health Care

GNSS-Based technologies in Multimodal Logistics

VVA supported the Directorate General for Enterprise and Industry (DG ENTR) in identifying those services, contingent upon GNSS, that can be used in multimodal logistics. The project aimed also at formulating measures to foster the uptake of these services.

Competence Area:

Business Consulting

Industry:

Space

Telecommunications

Transportation

Business valuation concerning a logistic operator in the pharmaceutical sector

The project of business valuation has been carried out using a main method and a control technique. In order to correctly assess company's prospective economic flows, VVA has built different market scenarios, with the involvement of influential and competent opinion leaders, experts on the sector

Competence Area:

Business & Intagibles evaluation

Industry:

Pharma & Health Care

Geomarketing project for the dealer and franchising network of a telecommunication company

The project has allowed to define a store opening/closing plan, aimed at achieving the optimal coverage of the Italian territory for a telecommunication company. In this respect, VVA has implemented: the map of competitors’ stores, the analysis of the current performances of the company’s network and the estimation of the potential of catchment areas, both at the macro level (region) and at the micro level (street)

Competence Area:

Business Consulting

Industry:

Transportation

Start-up of a mobile virtual network operator (MVNO)

Complete support for the configuration of the offer system and the launch of a new mobile virtual network operator: VVA has supported the client from the definition of the business model to the operative start-up of the new company, with a strong focus on the management of negotiations with network operators and on the research of industrial and financial partners

Competence Area:

Business Consulting

Industry:

Telecommunications

Web Reputation Monitor

Continuing monitor of an Insurance Company and its competitors web reputation in the car insurance market through the analysis of discussions on Italian Social Media (blog, forum, newsgroup, social network…).

Competence Area:

Market Research

Industry:

Finance