New institutional advertising campaign development

Assessment of the potential of a new institutional advertising of a well-known and international beer brand, by a qualitative reserarch methodology including psyco-semiotic analysis.  

Competence Area:

Market Research

Industry:

Food & Beverage

Marketing plan elaboration

VV A has supported the client in the definition of the marketing plan. Once the mission and the strategic goals for the 2010-2012 period had been shared, the marketing mix strategy and the related budget have been set up. 

Competence Area:

Business Consulting

Industry:

Food & Beverage