WEB CUSTOMER SATISFACTION

The research was aimed to analyze the level of Customer Satisfaction for a large retailer, with respect to both the whole offered customer experience, and to specific departments and aspects of the service.

Competence Area:

Market Research

Industry:

Retail

Analysis and development of in-store Customer Experience

VVA supported the Italian leader in the distribution of appliances, consumer electronics and IT products in the analysis of its Customer in store-experience. VVA developed the project, using its own methodology based on in store-ethnographic researches and aimed to understand the success factors and the critical ones, as well as to redesign individual touch points and the entire Customer experience.

Competence Area:

Business Consulting

Industry:

Retail