Assessing supply of accessible tourism services in Europe

As part of the Commission’s implementation of the Parliament’s 3- year action plan on accessible tourism, VVA is working on two projects to map the supply of accessible tourism services across Europe and to identify skills requirements for staff working in the tourism sector.

Competence Area:

Market Analysis & comparative research

Industry:

Public Sector

Assessment of the socio-economic impacts of policy options regarding spectrum access for programme making and special events equipment (PMSE)

As part of its legislative process, the European Commission requires an economic assessment of the impact of different policy options it is considering to ensure sustainable long terms spectrum access for PMSE equipment. To deal with this, the European Commission has awarded VVA a contract to assess the socio-economic impacts of a possible harmonization of spectrum access for PMSE equipment (in particular wireless microphones and cordless video cameras).

Competence Area:

Impact assessment

Industry:

Public Sector

Europan Service innovation Centre (ESIC)

The European Commission has established a European Service Innovation Centre (ESIC) to support regions to better harness the power of service innovation for their regional economies.

Competence Area:

Stakeholder management & expert advice

Industry:

Public Sector

Marketing5: Five years of Marketing and Tourism for the city of Milan

Marketing5: At a time of global crisis, territories have a powerful lever to consolidate its position and adopt successful strategies to compete well in the competitive world: the Brand. The cities and areas with good design skills then feel increasingly the need to define a forward-looking future, to better target and aggregate energies, critical success factors and planning and communication processes. Milan, in this sense, pioneered and VVA has helped in defining the City strategies and Branding policies.

Competence Area:

Business Consulting

Industry:

Public Sector

Improvement of territory attractiveness for young tourists, students and professionals

One of the most important growth drivers for the territory, and in particular for the metropolitan areas, is the capacity to attract and retain the best young people. Major towns compete developping strategic positioning, focused on the kind of young people they want to attract and the most interesting origin countries.

Competence Area:

Business Consulting

Industry:

Public Sector

City vision and strategic positioning

Many factors, in the past considered fundamental for the town development and growth,  are now necessary, but not anymore sufficient, given the global competition among territories. Therefore, VVA analized, on behalf of one of the major Town councils in Italy, the most interesting business models among the main European cities and mapped the territory key assets. On the base of these elements, VVA defined a vision on the feasible business model for the city, pinpointed the growth drivers and key sectors for the city future development.

Competence Area:

Business Consulting

Industry:

Public Sector