Start-up of a mobile virtual network operator (MVNO)

Complete support for the configuration of the offer system and the launch of a new mobile virtual network operator: VVA has supported the client from the definition of the business model to the operative start-up of the new company, with a strong focus on the management of negotiations with network operators and on the research of industrial and financial partners

Competence Area:

Business Consulting

Industry:

Telecommunications

Geomarketing project for the dealer and franchising network of a telecommunication company

The project has allowed to define a store opening/closing plan, aimed at achieving the optimal coverage of the Italian territory for a telecommunication company. In this respect, VVA has implemented: the map of competitors’ stores, the analysis of the current performances of the company’s network and the estimation of the potential of catchment areas, both at the macro level (region) and at the micro level (street)

Competence Area:

Business Consulting

Industry:

Transportation

GNSS-Based technologies in Multimodal Logistics

VVA supported the Directorate General for Enterprise and Industry (DG ENTR) in identifying those services, contingent upon GNSS, that can be used in multimodal logistics. The project aimed also at formulating measures to foster the uptake of these services.

Competence Area:

Business Consulting

Industry:

Space

Telecommunications

Transportation

Marketing and strategic support in the development of an innovative EGNOS Software Development Kit

VVA supported the European Commission in the development of a Software Development Kit (SDK) enabling application developers to take advantage of EGNOS (the European Geostationary Navigation Overlay Service). The VVA team performed a market survey to investigate the technical framework and the key needs of application developers, supported the software development activities and launched an awareness campaign to promote both EGNOS and the EGNOS SDK.

Competence Area:

Business Consulting

Industry:

Space

Telecommunications

Analysis and development of in-store Customer Experience

VVA supported the Italian leader in the distribution of appliances, consumer electronics and IT products in the analysis of its Customer in store-experience. VVA developed the project, using its own methodology based on in store-ethnographic researches and aimed to understand the success factors and the critical ones, as well as to redesign individual touch points and the entire Customer experience.

Competence Area:

Business Consulting

Industry:

Retail

Marketing5: Five years of Marketing and Tourism for the city of Milan

Marketing5: At a time of global crisis, territories have a powerful lever to consolidate its position and adopt successful strategies to compete well in the competitive world: the Brand. The cities and areas with good design skills then feel increasingly the need to define a forward-looking future, to better target and aggregate energies, critical success factors and planning and communication processes. Milan, in this sense, pioneered and VVA has helped in defining the City strategies and Branding policies.

Competence Area:

Business Consulting

Industry:

Public Sector

Customer database development

The VVA team (Consulting – Market Research) designed a tool to support the management of the client Company in the development of the commercial strategy

Competence Area:

Business Consulting

Industry:

Fashion

Marketing plan elaboration

VV A has supported the client in the definition of the marketing plan. Once the mission and the strategic goals for the 2010-2012 period had been shared, the marketing mix strategy and the related budget have been set up. 

Competence Area:

Business Consulting

Industry:

Food & Beverage